Share a Coke

Share a feeling, share an experience.

Campaign objective

Remind teens to rediscover what it means to connect with each other through Coca-Cola, in a surprising and memorable way.

Idea + Strategy

The idea

Every bottle of Coke is an invitation (and a social ticket) to help teens to connect again and again with their friends and even with new people, for shared experiences and memories. Share a Coke, share a feeling, share an experience

Strategy

Move teens to try and enjoy every social ticket available to discover the true value of sharing.

Campaign ideas

Move teens to try and enjoy every social ticket available to discover the true value of sharing.

Campaign Storytelling

Teaser "Sorry"

The reason why and starting point. As a teaser we will apologize to the ones who didn’t received their name during SAC 1 and announce the arrival of hundreds of new names.

Share Another Coke

Rediscovering the campaign giving hundreds of new names + nicknames + generics to consumers, offering hundreds of new reasons to share and bring the engagement to a 2nd level.

Share An Experience

To evolve and ‘refresh’ the communication we will give our teens new creative stimuli through feelings/emojis and actions, to create their own stories of connection that will be shared and amplified organically.